Plastic is being produced and tossed out at an uncontrollable rate and usually for single use instances. Limiting my personal plastic consumption is apart of my daily routine so when Feetures came to us trying to do the same, I was ecstatic.
Feetures is now using Repreve® yarn – performance fibers made from 100% recycled materials – in their socks. It’s a big deal, and they wanted to announce the change to their suppliers and customers in the right way.
We helped Feetures create icons, packaging and messaging around their new, more sustainable sock. We made use everything we produced- from the poster to the bubble wrap to the foot form to the box it was all shipped in – was sustainable.
AD: Savannah Jackson
CW: Mary Gross
AE: Rosie Cook
RETAIL PACKAGE
BRANDING
DIGITAL PLATFORMS
