Bojangles’ Pimento Cheese Event

DESCRIPTION

As a limited time offer, Bojangles decided to combine their famous chicken n’ biscuits with another souther staple – pimento cheese. This is the type of thing that we saw as having potential to trend on social media platforms, so we created an influencer event.

Since the Cajun Filet Biscuit is already perfect, pimento cheese on top can only make it “perfect-er” right? You’ll see that though incorporated into the backgrounds and props thought this event and overall ad campaign that goes along with this limited time offer.

Collaborative Effort of the BooneOakley team including Rosie Cook, K.C. Thompson, Mary Gross, Heather Nikoncyk, Carson Cole and Savannah Jackson.

MEDIA COVERAGE