DESCRIPTION
Growing up in the south, Bojangles’ has been a staple for me whether it were for a road trip, hangover helper, or just as comfort food. This project got me thinking from a perspective of someone who has never even heard of Bojangles’.
This is an execution of a much larger campaign that BooneOakley created for Bojangles’ targeted their growing market. One issue with opening a store in a new location outside of their core market is getting people to understand the brand. Our goal is to educated the new market in a fun and simple way.
CW: K.C. Thompson
AD: Savannah Jackson
Dev: Sydney Oakley
Photo: Adam Whitlow
ASSETS CREATED
DESKTOP
MOBILE
PROCESS
